Business Btec

Definition of foodstuffing is the management process by which goods and work move from sentiment to the customer. For object lesson, refreshful orchard apple tree harvests atomic number 18 developed to intromit improved applications and systems, are set at different prices depending on how a great deal capability the customer desires, and are sold in places where stark naked(prenominal) Apple products are sold.Marketing is based on thinking ab break through the personal credit line in terms of customer require and their satisfaction. The overall concept of trade is a management philosophy according to which a irms goals can be top hat achieved through identification and satisfaction of the customers stated and unstated asks and wants. Companies should make the needs of their customer and produce products and services to satisfy those needs.The production concept is a philosophy that consumers will favour products and services that are widely available and highly af fordable and that management should at that placefore focus on improving production and distribution efficiency this is relevant to Nike as they do this with small products cheaper products such(prenominal) as accessories and ports equipment relying on economies of scale to make improvement on products that are priced cheaper.Private sector can be explained as a communication channel owned by private individual or groups and at that place main aims and objective and one of those objectives is to make a profit, and growth recall that they can -maximise their simoleons by reinvesting in the business. The main aim of a private sector business is survival as they want the business to last and not go bust. The main aim and objectives of my two business which are Apple and Nike theirs is to remain food marketing leader in thither industry.Public sector is part of an economy that is controlled by the government and is not disappear for profit such as schools and hospitals. The Vol untary sector is part of the economy that consists of non-profit making physical composition such as charities and is run by volunteers. The universe sector and uncoerced measure their progress not by profits but with other factors such as service provision, growth of purge of provisions, cost limitations and meeting quality.Service provision the act of performing a job for a business or person that wants or requires it in transmute for acceptable ompensation. A business that using service provision needs high quality trained staff such as the beset department that are available to preform what is need of them in a situation and doing the Job to the best they can. Growth of range of provisions is the identification number of services a earthly concern or voluntary sector do and the quality they do such a school offering particular courses things such as after school clubs to helps the students and develop.Cost limitation is used to mold if the businesses have used the fun ds they have at had adequately as for public sector organisations such as school hey will need to distribute the money they receive to get the best out of there students. Meeting quality themeards are used in the public and voluntary sector as for hospitals they rely on this as lives are in danger and will need to provide a standard to the people seeking help.Marketing objectives the group of goals set by a business when promoting its products or services to potential consumers that objectives may be based on factors other than survival and growth. Market leadership is the position of a company with the largest market share or highest profitability margin in a precondition market for goods and services. Market share may be measured by either the hoi polloi of goods sold or the value of those goods. This links some(prenominal) to Nike and Apple as they are the market leaders in the wedded markets.Brand awareness is the likelihood that consumers recognise the presence and availa bility of a companys product or service. Creating brand awareness is one of the key steps in promoting a product both for Nike and Apple they do this very head as they are recognised globally plus have such iconic logos that are easily recognisable. Perception of customers is a marketing concept that encompasses customers impression awareness and/or consciousness about a company or its offerings.Customer perception is typically affected by advertising, reviews, public relations, social media, personal experiences and other channels. Ansoff was known best for developing a strategies he Identified as the four categories for growing and the categories are market penetration, marketing development, product development and diversification. Market penetration the activity or fact of increasing the market share of an subsisting product, or promoting a new product, through strategies such s bundling, advertising, lower prices, or volume discounts.Marketing development is the act of increa sing the total market served by a company by finding new customers and markets, or providing new products to active customers and markets. An example of this for Nike is their sports clothes and trainers are always developing and coming out with new ideas. Product development this strategy entails finding new markets for quick products. Market research and further segmentation of markets helps to identify new groups of customers. An example for Nike is producing a new winter line or a new product or material such as Dri-fit.Diversification this involves moving new products into new markets at the same time. It is the most risky strategy. The more an organisation moves away from what it has done in the past the more uncertainties are created. However, if existing activities are threatened, diversification helps to spread risk. Survival strategies are used by many businesses as they are faced with having to develop there strategies to support such as economising the business to red uce expenses. This would lead to the business cosmos less profitable and have a smaller market regard and awareness.In business a rand is a grotesque design, sign, symbol, words, or a conclave of these, employed in creating an image that identifies a product and differentiates it from its competitors making it stand out and easy to remember. The process involved in creating a unique name and image for a product in the consumers mind, mainly through advertising campaigns with a consistent theme. Branding is used by both businesses as they have brand name, a logo and a slogan. They are both such powerful brands worldwide. They both have brand appendage and are always looking to keep brand building as well as both do brand extension.